Compassionate UX | UX Booth

You know those websites where the navigation options match the company’s internal departments, not users’ tasks? Those are the result of an “inside view”—getting mired in your organization, rather than being able to see your choices from an external perspective. That lack of an “outside view” often results in what bias researchers Jack B. Soll, Katherine L. Milkman, and John W. Payne call the “planning fallacy”—“spinning a narrative of total success and managing for that, even though your odds of failure are actually pretty high.”

Source: Compassionate UX | UX Booth

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