We’re not building for just ourselves anymore. We’re a global society. Everyone is using our technology. There is a huge culture shift and focus on design for the next billion users and I think it’s a great direction. And guess what? Sometimes design requires contrast. That means we may need to have different people seated at the table to help us design. You might just have to hire that super poor person in the village you’re building for. It might just mean spending time living in the communities you are serving. It might mean better design for our products due to diversity of thought. I see nothing but wins when you consider research as a primary practice to help think more critically about the ethical and societal implications of the technologies we design in this world.